I love book shopping. Strolling leisurely along the aisles with rows and rows of books, you never know what treasures you might come across. Some of my best discoveries have been books that had randomly caught my eye. I like to think its fate. This is probably why I love book shopping. But anyway, my latest treasure has been, "The Cult of the Luxury Brand," by Radha Chadha and Paul Husband. I'm sure you can imagine why it might have caught my attention....
This book focuses on the cult of the luxury brand in Asia, which takes up 37% of the $80bn USD global luxury brand market, while Europe and US only take up 35% and 24% respectively. I think in this case, "cult" is definitely the right word. Living in one of the centers of this phenomenon, and admittedly to most degrees being part of it, I've always wonder why we behave the way we do. And as much as I wince at being labeled as part of the luxury glutton society, I must say, Chadha and Husband comes up with some intriguingly insightful points.
Their main thesis is that "luxury brands are a modern set of symbols that Asians are wearing to redefine their identity and social position," which I guess for the most part is true, but that is kind of obvious. Here are a few other points which I thought were interesting:
Image Source: Cult of the Luxury Brand
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This book focuses on the cult of the luxury brand in Asia, which takes up 37% of the $80bn USD global luxury brand market, while Europe and US only take up 35% and 24% respectively. I think in this case, "cult" is definitely the right word. Living in one of the centers of this phenomenon, and admittedly to most degrees being part of it, I've always wonder why we behave the way we do. And as much as I wince at being labeled as part of the luxury glutton society, I must say, Chadha and Husband comes up with some intriguingly insightful points.Their main thesis is that "luxury brands are a modern set of symbols that Asians are wearing to redefine their identity and social position," which I guess for the most part is true, but that is kind of obvious. Here are a few other points which I thought were interesting:
- The Spread of Luxury model, where they split the luxury evolution in Asia to 5 stages: Subjugation, Start of Money, Show Off, Fit In and Way of life. I think they are all pretty self explanatory and pretty accurate
- The single parasites is the group of young women aged 20-35 in Asia who are still living at home with their parents. Since they do not have to pay for rent etc, they have a larger disposable income to spend on luxury goods- which they do in hoards!
- One of the reasons that luxury consumption is so big in Japan is because while the Western culture celebrates individuality, the Japanese culture (and indeed most Asian cultures ) places great emphasis on conformity and fitting in. So when the majority of people wear luxury brands, the rest of the people need to wear it too. That is probably why 94% of Japanese woman in their 20s own a Louis Vuitton
- In Tokyo (and other small cities I suppose), because the apartments are so small and expensive, it is difficult to show off wealth and success. And so people have turned to luxury brands as the best way to display their success- by literally wearing it!
- For the Chinese, their love for brands stems from their Confucius roots, which places a lot of importance on "family face." And so, today Chinese see luxury brands as a way to show "face" and signify their success
- In Hong Kong, luxe consumption has been adopted as the central ideology. Making money and blowing it on the luxuries of life is the one thing that the people are clear about, while on everything else, from politics, culture to patriotism, ambiguity reigns. Coming from Hong Kong, I must say, I totally agree
- In Korea, there is a clash between their love for luxe (Burberry is apparently the Korean word for trench coat!) and their culture. Luxe consumption is seen as "sinful" since frugality and moderation is very big in their culture. Additionally, nationalism is also very big and so wearing imported goods is also frowned upon. No wonder Koreans typically dress in more subtle designer brands (those I know anyway)!
Image Source: Cult of the Luxury Brand
A bright yellow tee (way brighter than the tee in this image,) a green, half-length trenchcoat, a flowery skirt (very popular in UK highstreet stores this season) and bright, solid red leggings. OK, so obviously I am not a colourful dresser, but I'm usually pretty open minded about style. Now I'm not criticising this girl's outfit exactly (-I'm all for personal style), but I do think that she went overboard with the colours. Wearing solid green on the top (the coat) and solid red at the bottom (the leggings) just does not look cool, arguably except for Christmas day. If you wear colour leggings, please refrain from wearing ten million other colours. Really, colour leggings are colourful themselves already.
And just yesterday, I saw a women who looked at least 45 yrs old wearing shorts and bright red leggings. I'm not actually sure of her age, but she certainly didn't look that young from afar. Sure, colour leggings are fun, but isn't it something that is more for younger women? Is it wrong for me to think the maximum age that anyone should wear these colour leggings is 30? And I don't mean to discriminate against age, but I just really believe in dressing suitably for one's age.





I used to wonder why accessories stores would sell these fancy hair accessories as if they were popular hair accessories because I had imagined that they were only suitable for fancy daytime events, like for a wedding in a garden or an old-fashioned Sunday brunch, which I supposed not many people attended these days (esp young people.)
But ever since Gossip Girl, I have started seeing hairbands and other similar hair accessories in a different light. (OK, so the huge red bow with Blair's school uniform is a bit over the top, but the others are usually cute.) 
So I went back to check the hair accessories on Gossip Girl and apparently my preconception that these hair accessories were for brunches weren't completely off -Blair wore one to the grand brunch hosted by Chuck's dad in Episode 102. The one Blair is wearing is so pretty! It's a simple, classic design without being boring.
Here's a similar one to the one Blair is wearing. It's the black version of the red one I tried on. I didn't think the black one looked that great on me because my hair is black -the red one totally stood out more.
Maybe it's the pokka dots, but this one definitely gives off a more dressed-up vibe. It really looks like the ones one would wear to a garden wedding, (where older ladies would wear those fancy hats! Wait, or is it at funerals?)
I couldn't resist including this pink feathers with beads accessory -it's so girly in a non-cutsy way.
This silver sequin and feather accessory looks young and trendy. Perhaps one can even wear it on a fun night out (complete with a 20's styled outfit)?
So yes, maybe I have been brainwashed by Gossip Girl, but if I had a themed party to go to, I would totally try one of these out! Happy Easter holidays people!








Isn't this such a cute picture? I'm pretty indifferent to Sienna Miller (as an actress or suppsedly style icon,) but I can't help but think that while Sienna and her dog certainly look cute, her dress really makes the whole image even more pretty and complete. I mean, imagine her in skinny jeans -the picture wouldn't look as pretty right? Since I've seen this picture, I've started noticing sun dresses around. They just seem like a nice S/S08 staple to one's summer daywear selection. Check these out:
Sienna Miller is of course, the Miller sisters' fashion line, Twenty8Twelve's best PR + walking manequin. And since I'm mentioning this, it's only fair to show this pretty front frill dress by Twenty8Twelve.
But since I'm not willing to pay that much for a sun dress, I move onto high street stores. Top Shop's got this simple sun dress for 25 pounds. The bright blue is very 'in' for this season and perfect for those of you think a white sun dress is too basic. (Although note that Top Shop does make a white version.) I like the button details in the front because those little buttons just seem to make the sun dresses less cutsy.
And for those who don't want plain coloured dresses and want some details, the new Kate Moss Top Shop collection (-so new that it was just released today,) has these black or white lurex dresses available. To be honest, from my past experience of seeing the Kate Moss Top Shop stuff in the stores, the clothes tend to look a bit cheap -maybe not cheap looking but probably not worth the premium they added for Kate Moss' name. 


So last summer, I had plans to have lunch with a friend of my mum's at a fancy restaurant. It was a rare occassion for me since I usually don't spend more than a sandwich's worth of money on lunch, or actually get up early enough to have lunch out (-hey, it was the summer holidays!) The thought of a fancy lunch put me in a weird, cheerful mood, which prompted me to only carry a large clutch. I was probably imagining myself to be a Hollywood girl about to be photographed by the paparazzis. Like I said, my brain was clearly not awake yet. So I painfully transferred most things from my normal, larger hangbag into a smaller, oversized clutch. My clutch is basically a larger version of this Marni clutch. It's very simple and made of patent leather.




Stella McCartney designed a few printed, light-weight, long-sleeved jumpsuits. They look like they're for people who are bumming around the countryside, and the one in the middle looks like PJs.
Bottega Veneta and Moschino both had tailored, summery-looking jumpsuits.
Urban Outfitters (US) has a few styles. These are very casual and relaxed looking. These are way too casual and PJ-looking for me, but believe me, the models in these jumpsuits look very cool in UO's Spring catalogue images!
Even Lacoste (left) came out with a preppy version of jumpsuit. And the blue jumpsuit on the left (from UO) looks very LA-style.
Jumpsuits like this red, camisole version by Top Shop is one big reason why I don't like this trend. Seriously, does anyone actually just wear this and walk around the streets? Talk about cheap-looking and skimpy!
Although to be fair, Top Shop is also selling these two cute versions. (To my horror,) I actually really like the flower-printed jumpsuit on the left. It probably wouldn't suit me and I certainly won't dish out 45 pounds for something I won't wear often, but I can image it would look cool on certain people (like the people in Nylon magazine and Top Shop ads.)