Ayer me volvi a pasar por el kiosko, la verdad es que hacía bastante tiempo que no iba de visita y claro, tocaba renovar revistas. Como la última vez, o la anterior, o puede que todas más bien, se me pasó por la cabeza el tema de las portadas y de la importante decisión que supone elegir una u otra imágen, el color de la cabecera y los rótulos que apareceran...porque admitamoslo, todas nos hemos decidido en alguna ocasión por una revista u otra en función de lo bonita que sea la portada. Personalmente, yo que le doy mucha importancia a la maquetación, prefiero una portada libre de rótulos molestos; pueden resultar indicativos si, pero siempre (a no ser que un plastiquito nos lo impida) pasaremos rapidamente las hojas para echarle un vistazo al interior. De ahí que no asimile el incompensible afán de Anna Wintour por jugar al 'tetris' con los rótulos en las portadas de Vogue US, y que admire cada vez las portadas de Vogue Paris, siempre perfectas, con las palabras justas y necesarias para que queramos decubrir su interior.
Yesterday I went down to the newspaper agency, it had really passed quite a lot of time since the last visit and well, it was time to renew magazines. As the previous time, and the one before, and actually as always, the topic about the covers and the big decision that is chosing the perfect image, the heading color and the text that will appear came to my mind, because, let's admit it, everyone has decided at one time at least, to chose a magazine or another according to how beauty the covers is. Personally I really give importance to the layout and I prefer a cover free of annoying texts. They may be use as an indication about waht we are gonna find in, but we'll always (unless a practic doesn't allow us to) have a quick look at the interior. That's why I really don't understand the uncomprehensible desire of Anna Wintour about playing 'tetris' with the texts on all Vogue US covers, and that's why I absolutely admire each Vogue Paris cover, always amazing and perfect, with the appropiated and necessary number of word that make us wanna discover the whole magazine.
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Yesterday I went down to the newspaper agency, it had really passed quite a lot of time since the last visit and well, it was time to renew magazines. As the previous time, and the one before, and actually as always, the topic about the covers and the big decision that is chosing the perfect image, the heading color and the text that will appear came to my mind, because, let's admit it, everyone has decided at one time at least, to chose a magazine or another according to how beauty the covers is. Personally I really give importance to the layout and I prefer a cover free of annoying texts. They may be use as an indication about waht we are gonna find in, but we'll always (unless a practic doesn't allow us to) have a quick look at the interior. That's why I really don't understand the uncomprehensible desire of Anna Wintour about playing 'tetris' with the texts on all Vogue US covers, and that's why I absolutely admire each Vogue Paris cover, always amazing and perfect, with the appropiated and necessary number of word that make us wanna discover the whole magazine.
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Vogue Paris December 2010 / January 2011 - Model: Daphne Groeneveld - Photos: Mert and Marcus
