Pelican Avenue is the brainchild of Carolin Lerch, a graduate from the Antwerp Academy of Fashion and former assistant of Bernhard Willhelm. The label is intended to propose a different approach to fashion, to oppose constantly changing trends yet avoid stagnation and complacency. The collections are represented through different types of media including photography, live installations, performances and video. I definitely recommend a visit to their website, where the collections are broken up and displayed as themed projects, most with a fantastic accompanying video.
Although their intention is to avoid trends, I can't help but point out that the nomad looks in this collection are rather similar to work by the likes of Damir Doma and Rozalb de Mura. The "avante-garde" group it seems, still has it's own microcosm of recurring trends and themes, but they do seem to have more staying power and enjoy a longer time span before saturation. I'd still wear every piece and treasure them forever!
Images via LondonTokyoStyle
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