Image, Branding, Politics and the Obama Family

Followers of this blog might remember my criticism of the September Harper's Bazaar editorial with Tyra Banks posing as Michelle Obama. In brief, I'd like to hold you back from painting the town blue for just a second. Remember that Mr. Obama is a human being. Like all other human beings, he should be held accountable by his actions, not his words. He is a great orator, but whether he will be a great statesman as well remains to be seen. I want to remind all of you that one man, one politician, doesn't bring about fundamental change. People bring change. You have to demand it. You have to always hold your representatives accountable to their actions. Don't hope that someone else will solve your problems for you. Don't assume that they have your best interests at heart. I'm not exactly doubting Mr. (President!) Obama's integrity, I'm just fearful of the zombie-like idolatry I'm seeing everywhere.

So now if I haven't scared all of my readers away, I would like to add that I'm incredibly impressed with the brand image the Obama family has created. Everything from the campaign rhetoric to the visual aesthetics was perfectly crafted. I really liked the campaign logo. It's a rather odd thing to mention when talking politics, but I thought it was very now design-wise.

I was also very impressed with Michelle Obama's choice of dresses last night. I actually have that particular Narciso Rodriguez dress in my saved images folder, and I applaud her for her excellent taste.

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